While all of America and the world was giggling…

deriving guilty pleasure from the details of Paris Hilton’s prison ordeal and less than star treatment, our favorite silver-spoon-in-mouth jailbird was busy cultivating the ridiculously valuable and marketable brand, Paris Hilton.

She who laughs last…

The Paris Hilton Enterprise continues to create Paris-sized events, through which she has (unwittingly?) captured the mind share and the public imagination needed to launch business ventures and creative projects in any category she chooses. Would you buy Paris Hilton sparkling water? Neither would I, but millions of others would, adding to the already $6 million a year she currently earns (according to Forbes Magazine). While we attribute very little of the planning of these brilliant marketing mini-events to Paris, she has played her part perfectly.

The carefully orchestrated chaos is far more difficult to pull off than people think. Just compare Paris Hilton, the brand, to the brands Lindsay Lohan or Britney Spears.

Wrong puppeteers pulling those strings.

For the record, these are NOT affiliate links below (we make no money if you purchase these wonderful products). But check them out as they’re worth a giggle. Go forth and buy, and all hail the Paris Hilton marketing machine!

This entry was posted on Tuesday, August 7th, 2007 at 9:10 pm and is filed under Hot Actresses. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.